Stack Up Apple Vision Pro SXSW Activation

“How Do You Stack Up” is an immersive interactive experience exclusively built for the Apple Vision Pro, for the SXSW Austin Texas Moody Center San Antonio Spurs NBA games.

Stack Up Demo

Team

Background

The project features a digital experience where fans compare their height with their favorite Spurs Players, next to a stack of ice creams containers, matching the similar video ad campaigns featuring the actual players.

Fans can interact with a 3D digital Spurs Players, and take photos beside ice cream containers. The players, come to life with subtle animation to bring realism and immersion to the experience.

Objectives included boosting fan engagement, providing a unique SXSW experience, enhancing partner brands, and trying to build some hype around the use of emerging tech for these types of experiences.

The activation took place during the community concerts portion of SXSW 2024, as well as two Austin-based San Antonio Spurs games in Austin Texas.