About Us

Fresh Labs is an innovation team by Fresh Consulting.

Johnny Rodriguez

Johnny Rodriguez

Johnny Rodriguez is the Sr. Director of Innovation over at Fresh Consulting. Johnny’s teams are responsible for designing, building, and deploying both internal and external-facing software and hardware products to help individuals and businesses all over the world. Johnny prides himself in being customer focused, data-driven, and operating with a growth mindset, all while overseeing the development of over 28 products.

Johnny regularly contributes to thought leadership around design, development, augmented and virtual reality, and is an active member of the Fresh Band. He also tweets regularly via @tryjohnny. Outside of work, Johnny enjoys spending time with his wife, Alyssa, and their three children.

Elisha Terada

Elisha Terada

Elisha Terada serves as the Technical Innovation Director at Fresh Consulting, where he collaborates with both internal teams and clients to identify business growth opportunities and solve complex challenges using cutting-edge technologies and industry best practices. His team’s work gained notable recognition after winning the Ben’s Bites AI Hackathon with brancher.ai, a platform empowering users to create AI-driven apps without writing code.

A creator at heart, Elisha balances his role as a Director—overseeing multiple projects and collaborating with diverse talent across time zones—while remaining deeply involved in hands-on coding. Outside of work, he dedicates his time to continuous learning, exploring topics that fuel both his creativity and his technical expertise, always looking to integrate the latest innovations into his work.

Victoria Rice

Victoria Rice

Victoria is a Product Manager at Fresh Consulting who aims to leverage her background in International Business Administration and full-stack web development. Victoria values the importance of creative problem-solving and the practice of strong interpersonal skills. Using these skills, Victoria strive to assist stakeholders as they build products that create value for their organization and users.

Victoria completed the University of Texas at Austin’s Coding Boot Camp Certificate Program, where I deepened my understanding of HTML, JavaScript, CSS, MySQL, Node.js, and React. In her spare time, Victoria enjoys doing film analysis to hone her skills in storytelling, and she practice sharpening her photography and photo editing skills in Adobe Lightroom and Photoshop.

Avery Biskup

Avery Biskup

Avery Biskup is a Full-Stack Software Engineer at Fresh Consulting. He recently developed a wayfinding application for an NBA team, used by hundreds of thousands of fans. The app, built with Next.js, Vercel, and Sanity.io, provides a fully integrated and customizable experience. Avery also engineered pathing algorithms to guide users through over 200 unique locations within the arena and integrated a CMS for real-time updates and theme changes by the team’s staff.

  • 40+

    Innovation Projects

  • 20+

    Speaking Engagements

  • 10+

    Team Members

Innovation Process

4-step process to ensure your innovation vision comes to a fruition

01

Discover Opportunities

Brainstorming sessions in order to take their needs and company goals into account. Define the scope and objectives of the project and lays a fundamental foundation for everything that comes after.

02

Design Concepts

Gather additional information about the ideal client, market opportunities and design sprint. Getting direct feedback from users themselves through user surveys and field activities.

03

Prototype & Test

Define the user experience, test and evaluate design concepts, and analyze how your designs will inform behavior and effect the experience of the user.

04

Deploy & Evaluate

Determine design patterns, elements of template pages, different framework options, and work with developers to test design functionality.